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A Core Insight
Each organization works within its own specific context: its mission, strategy, brand, constituency, location, I could continue forever.
Tareq
Jul 21, 2024
Context Is Everything
A constant refrain we hear from anyone using AI tools to create content is that it’s subpar. Sure, it’s hitting the main points in an outline. But it’s missing the ingredients that make something special.
As we dug in with our customers and they shared with us what they wanted to create, we realized no other tool out there could give them what they needed. Why?
Each organization works within its own specific context: its mission, strategy, brand, constituency, location, I could continue forever. And all of this knowledge goes into your content, whether that be a new employee onboarding, a grant proposal, or a petition and landing page.
Context = Data
There’s no way to give all of this context to an AI tool. For many of us, this context lives in our heads. Or it lives in many places: in a messaging memo, a campaign plan, a research backgrounder, and a manual or handbook.
That’s before we get to real-time context. So much of what we’re making relies on timely information. Take an op-ed, for example. The context of a good op-ed that’s going to get published includes a message memo, brand voice guidelines, and a campaign plan. It also includes the media coverage you’re responding to with your op-ed.
You can’t give all that information to ChatGPT or other tools on the market. That’s why it’s really really hard to create something excellent with them.
Chorus AI Brings the Context
Our new feature suite changes all of that. Now, all of your context lives in Chorus AI.
We already monitor 130,000+ media outlets and bring you relevant news every day with campaign-specific news feeds. Our social media monitoring encompasses Instagram and Facebook, with more coming soon. But now, you can add any of your own documents to Chorus AI.
Access the context for anything you want to make. Choose your data inputs, tell us what you want to make, and get a high-quality first draft in less than a minute. Finally, you can get the key facts you need, real-time news and social media context, and the voice and style guidelines that are crucial to making excellent content.
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Interested in learning more? Reply to this email and we’ll chat. Or you can book some time with me here.
Best,
Tareq
Co-Founder
Chorus AI