As some of you might know, before Chorus AI, I co-founded PushBlack. Using digital marketing strategies, we grew from zero to reaching 70% of Black adults online and raised millions of dollars from tens of thousands of supporters in just a few short years. This success didn't come easily – it emerged from countless late nights wrestling with disconnected data, the frustration of manual processes eating up mission time, and moments of clarity that showed us there had to be a better way.
Over the next six weeks, I'm going to share something I've never fully revealed before: the behind-the-scenes story of building PushBlack from the ground up, including the painful marketing challenges that nearly derailed our mission and ultimately inspired me to join Aaron and Sam to build Chorus AI.
Each week, I'll share a specific challenge we faced at PushBlack, connect it to the broader $17B inefficiency plaguing our sector, and show you how we've built Chorus to solve these exact problems.
Whether you're struggling with fragmented analytics, drowning in A/B testing spreadsheets, or simply tired of cobbling together marketing tools that weren't built for nonprofits, I promise you'll find yourself nodding along and thinking, "That's exactly what we're dealing with!"
Next week, we'll start with what I call "The KPI Nightmare" – how our monthly reporting process at PushBlack consumed days of technical work while still missing critical issues that cost us thousands in potential donations.
I'm sharing these stories because I believe our sector deserves better tools. The $17 billion we collectively waste on inefficient marketing processes should be going toward our missions, not toward fighting with technology that wasn't built for us.
Thanks,
Tareq
Co-founder
Chorus AI