Most organizations know they should be segmenting their audience more effectively, but they lack the tools and expertise to do so continuously.
As organizations scale their content creation maintaining a consistent brand voice and mission alignment becomes increasingly difficult.
With limited resources and endless content possibilities, organizations can only test a small percentage of potential content ideas.
Most organizations are stuck in the same inefficient testing cycle
Across the nonprofit sector, marketing teams are drowning in data while starving for insights.
I'm sharing these stories because I believe our sector deserves better tools.