Raise more money.
Engage more supporters.

Not Another AI Think Piece

One finding from our studies, and the case for hiring more writers.

What We Learned: Another Year of Building Chorus

Do people give because you won at pingpong?

New data on unsubscribes after giving

Three Food Banks, One News Cycle

One nearly doubled its revenue per email. One barely moved.

300,000 more signatures, 10% fewer emails

The other half of the story I told you last time.

Not Another AI Think Piece

One finding from our studies, and the case for hiring more writers.

New Research

What if every subscriber got the right message?

We Just Deleted Half Our Product