Archive

Essential Infrastructure

In 2027, Chorus is helping put on M+R’s Benchmarks

Am I Eating Sushi For Dinner?

Depends on who’s coming to dinner. New data on why topic tags aren’t enough.

Do people give because you won at pingpong?

New data on unsubscribes after giving

Three Food Banks, One News Cycle

One nearly doubled its revenue per email. One barely moved.

300,000 more signatures, 10% fewer emails

The other half of the story I told you last time.

Not Another AI Think Piece

One finding from our studies, and the case for hiring more writers.

New Research

What if every subscriber got the right message?

We Just Deleted Half Our Product

What We Learned: Another Year of Building Chorus

It's Hard To Keep Up

Marketing teams are forced to become experts in an ever-expanding array of formats and platforms, stretching their capabilities beyond reasonable limits.